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Mobile Billboard Advertising And What It Means

By Shirley Thomas


The stuff which ad campaigns use can be any number of things. These campaigns are connected to marketing and the work they do is something corporations want for themselves. They often need to access audiences in a way which creates great placement for their products with slogans, images and catchy taglines and messages.

There are many agencies that are working in this kind of business. These will be filled with experts in creative work, those who write or draw, and communications technicians and personnel who produce items for campaigns in mobile billboard advertising. Nowadays, variety in ads is getting more complex, although the craft or work remains fundamental or basic.

Many of these campaigns will be multimedia, the basis for many forms of engagement through the various sectors of society. There is also intensive work that is done business to business with things like email ads found for new media. These will mostly be based on the internet, now considered by lots of agencies as a great new development for their profession.

Billboards once were the most iconic signs for all sorts of ad needs. They are still this way, being seen virtually anywhere where there is space, signs that audiences can come across daily. Once, these were only set up on places where folks can see it daily, supported by strong bases or frameworks and static all of the time.

But mobile ads have long been in use, and could even have been made earlier than billboards were. The combo of mobile equipment and facilities and large, really large signs, have made this kind of advertising excellent to use. The things being discussed here though are smaller, as static ones tend to be really as large as clients want.

Mobile ads need to be smaller to fit into the vehicles which carry them. Some years back, agencies started using heavy transport vehicles with fittings for the billboards. Pretty soon, it was a special thing for corporations to access, usually the more iconic brands or products were advertised this way, running through city streets.

Trucks in carrier categories, backs configured so that they fit big signage are the units being used. These sizes will be bigger as compared to most anything except for those humongous boards on highways. The cost is not a problem for most if not all, since consumers were appreciative that such ads meant that companies went all out for their brands.

After some years other variations came into play. There were many iconic brands being advertised in unique and eye catching ways. The shoe company Nike went ahead and made a shoe on the platform of a normal sedan and the result was amazing, a big shoe running with its message across the city, the perfect blend of product and concept for advertisement.

These days, lots of small items will follow this kind of advertising. Posters, placards and smaller items found on taxis and other public transport can now be found. The signs are placed on the backs or sides, and many are seen on vehicle roofs, each being mobile and could thus be seen by so many people as the vehicles do their routes every day.




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